With pro football’s regular season scheduled to begin in less than two months, it’s become clear the team won’t be able to immediately select a mascot, logo and moniker, making this generic title necessary.
“For updated brand clarity and consistency purposes, we will call ourselves the ‘Washington Football Team’ pending adoption of our new name,” according to a team statement.
“The Redskins name and logo will officially be retired by the start of the 2020 season. We encourage fans, media and all other parties to use ‘Washington Football Team’ immediately.”
The death of George Floyd, a Minneapolis man who died in police custody, prompted worldwide protests against systemic racism, and Snyder’s team — and its problematic name — was suddenly in the spotlight.
The team statement released Thursday notes that fans will soon be able to purchase “Washington Football Team” merchandise from the NFL shop.
If the 2020 slate is played on schedule, Washington’s first regular season game would be on Sept. 13 against the visiting Philadelphia Eagles.
“Starting tomorrow and over the next 50 days, we will begin the process of retiring all” branding from that old name at the team’s stadium, headquarters and digital spaces, according to the club statement.
“We hope to complete this process in full by the team’s home opener against the Philadelphia Eagles on September 13.”